Global leader in branded security and control telematics.

Headquartered in Southern California, Directed is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world.

Founded in 1982, the company’s primary operations are located in Vista, California and Quebec, Canada. Directed is a business unit of DEI Holdings, Inc.

Making life more secure, comfortable and fun in and around your vehicle.

This simple vision, has driven Directed employees to lead innovative designs and solutions for over 30 years. It is shocking how far that underlying fundamental vision has taken us over the years. Thirty years ago, "State of the art" was a keypad you placed inside your car, that you entered a "secret code" in order to secure your vehicle.

Today Directed SmartStart is the new state of the art, giving consumer something they have dreamed of for years, ultimate control of their vehicle from virtually anywhere around the world. From checking the status of their vehicle, to sharing the vehicle’s location on Facebook, Directed provides security and control for vehicles that is cutting edge and in tune with the other aspects of new and integral technology in our lives.

It isn't easy leading an industry.


Consumers, dealers and our industry rely on Directed as the clear leader providing vision and solutions for today's vehicles. With over 500 combined years of experience , our technical team works closely with our dealers and engineers, creating products that are "Designed by Installers for Installers". This dedication to design has been clearly recognized by our 60+ CES Innovations awards.

Mobile Electronics Magazine annually surveys retailers from around the U.S. to clearly identify "The Best of The Best" Manufacturers, and Directed is always at the top of the list. Recognized as Manufacturer of the year, and the best technical support team for over 10 years, Directed is the clear industry leader in design, service, and support.

Octo Telematics partnership to provide solutions to auto insurance companies.

In 2009 Directed entered a joint partnership with Octo Telematics the leading insurance telematics provider in Europe, to develop telematics services for the U.S. and Canadian vehicle insurance markets. Both Octo Telematics and Directed believe significant opportunities exist for similar services in the United States, which is evidenced by insurance companies such as Progressive and GMAC Insurance offering telematics-based services as well as increased interest by federal and state agencies.

Telematics is poised to increase opportunities for insurance companies and drivers through reduced risk, value-added services such as automatic crash response and accident damage management, safe driver rewards, and a cleaner environment by incentivizing responsible driving behaviors.