Digital Marketing Specialist   (Vista, California)

Under minimal supervision, the Digital Marketing Specialist is essential to the web development department for coordinating paid digital media strategy. This position will assist management in the execution for seasonal and ongoing campaigns, with a focus on SEM and paid social planning and implementation.

Department: Web Marketing
Reports To: Director, Web Development


  • Recommend, place, and monitor all online advertising campaigns.
  • Use Google AdWords to manage all aspects of Search Engine Marketing including budgeting, ad creation, and performance analysis.
  • Use Google Analytics to monitor key websites, report important web statistics, and make recommendations for improving web traffic.
  • Analyzes and recommends improvement to the consumer lead generation process (from acquisition to close of sale)
  • Leads social media strategy including Facebook, Twitter, and Instagram.
  • Maintains and recommends improvements to company blog site.
  • Leads email marketing campaigns.
  • Analyzes current web content and recommends improvements.


  • Minimum 3+ years of experience using Google AdWords to manage and analyze successful Search Engine Marketing campaigns.
  • Minimum 3+ years of experience using Google Analytics to implement, monitor and analyze website statistics.Microsoft Office: Excel, PowerPoint, Outlook, Word.
  • Adobe Design Suite is a plus.
  • CMS and WordPress experience is a plus.

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Why work at Directed?

  • Industry Leader
  • Competitive Salary and Benefits
  • Excellent Work Environment
  • Career Opportunities

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