Start Your Car with Your iPhone® and Stay Warm All Winter Long with Viper® SmartStart™ from Directed Electronics
Vista, California (October 13, 2009) – Directed Electronics, the leader in vehicle security and remote start, is proud to introduce the Viper SmartStart™, which allows users to start their car with the push of a button from their iPhone or iPod® touch.
Users simply download the free Viper SmartStart app from the Apple® App Store, have Viper SmartStart professionally installed on their vehicle, and then activate their account to start experiencing the year-round comfort and convenience of Viper SmartStart.
Particularly popular in cold weather climates, remote start allows users to start their vehicle by remote control to defrost the windows and pre-warm the cabin, so they get into a warm car that's ready to drive. Remote start can also be used to pre-cool the vehicle in hot weather by activating the air conditioning.
Most remote start systems use a small remote control on the user's keychain to activate remote start, but these "keyfobs" typically have limited range. Viper SmartStart has virtually unlimited range. If the iPhone and the vehicle have signal, then Viper SmartStart starts the car with the press of a button.
Viper SmartStart has many other capabilities beyond remote start as well. Depending on the installation, users can also lock and unlock the doors, pop the trunk, find their car in a parking lot, or arm their security system. Users can even control multiple cars from one iPhone.
"The growth and popularity of the iPhone has opened the door for a whole new category of products in our business," said Kevin Duffy, President of Directed Electronics. "Our customers have consistently told us that the two most important features in a remote starter are range and user interface. We developed the Viper SmartStart in response; range is virtually unlimited, and iPhone owners can use the elegant touch-screen interface they already carry in their pocket."
"We think customers will find all sorts of unique and personal value in Viper SmartStart," said Mike Simmons, EVP of Directed Electronics' parent company, DEI Holdings. "Whether helping out her husband who's locked his keys in the car, or securely locking her keys and purse in the car while she takes a jog with some music on her iPhone, we expect to hear about some uses we never anticipated."
Two Viper SmartStart models are available. Users who don't have remote start can purchase the Viper SmartStart System (MSRP: $499) while those who already have a compatible Viper system can purchase just the Viper SmartStart Module (MSRP: $299). Viper SmartStart will be available at Best Buy stores starting October 13.
For more information, please visit www.viper.com/smartstart
About Directed Electronics
Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XPRESSKIT® brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company's primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com
. Directed Electronics is a business unit of DEI Holdings, Inc.
About DEI Holdings
Headquartered in Southern California, DEI Holdings, Inc. is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio® and Definitive Technology® brand names), and consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). DEI Holdings is also a supplier of mobile audio sold principally under both the Polk Audio and Orion® brand names. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has operations in California, Maryland, Canada, Europe and Asia. For more information, please visit www.deiholdings.com
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