Directed Electronics Releases New Viper SmartStart App For Android

Start your car from virtually anywhere with your Android, iPhone® or BlackBerry® Smartphone

Vista, California (July 29, 2010) – Directed Electronics today announced the availability of its popular Viper SmartStart app on the Google Android smartphone platform. The free app is available at www.viper.com/SmartStart and the Android Market.

"The Android operating system enables millions of smartphones on all major carrier networks and across a full range of price points," said Kevin Duffy, President of Directed Electronics. "With this app release, our Viper SmartStart solution is available to more than 75% of all smartphone users."

Viper SmartStart is available to users with iPhones, BlackBerry smartphones, and now Android smartphones. When the Viper SmartStart hardware is installed on the user’s vehicle along with a compatible Viper remote start or security system, the app allows users to control their car from virtually anywhere with their smartphone. Users with a Viper remote start system can start their engine with the push of a button, to pre-warm it in the winter or pre-cool it in the summer. Depending on the installation, users can also lock and unlock the doors, pop the trunk, or arm their security system and get an alert on their smartphone if their alarm is triggered. Users can even control multiple cars from one smartphone.

According to Mike Simmons, Executive Vice President of Directed Electronics, "Android users are a rapidly growing segment of our customer base and the overall smartphone market, and we’re excited to deliver the Viper SmartStart app to them. Many Android users are early adopters of technology, and we’re proud to be first to enable them to replace their car keyfob with their smartphone. We’ve been leading the automotive industry in smartphone integration, and will continue to deliver ‘first-to-market’ solutions to customers in the future."

For more information please visit www.viper.com/smartstart

About Directed Electronics
Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XPRESSKIT® brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company's primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com. Directed Electronics is a business unit of DEI Holdings, Inc.

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