Directed Electronics Introduces An Innovative and Affordable New Smartphone Product: Viper SmartStart GPS

Vista, California (CES Press Kit: January 6, 2011) – Directed Electronics today announced a major new Viper SmartStart product scheduled for Q1 2011 delivery: Viper SmartStart GPS.

Viper SmartStart GPS is the latest generation of Viper SmartStart 2.0 Module with GPS, and can be added to virtually any Viper security or remote start system. Viper SmartStart GPS has all the features of the current Viper SmartStart platform including the Viper Motor Club, SmartPark and compatibility with iPhone, BlackBerry and Android smartphones – but adds GPS capabilities that allow users to know where there vehicle is at all times.

"The benefits of Viper SmartStart GPS for the connected lifestyle are compelling. We’ve developed a completely new value proposition for location-aware products for the connected car. Never have customers been offered such great feature integration in such a great user interface at such an affordable price," said Kevin Duffy, President of Directed Electronics. "Not only can users connect with friends on social media, they are able to monitor the safety and security of young drivers in the family. Combined with other features like Viper Motor Club roadside assistance, Viper SmartStart GPS provides a whole new paradigm in family safety."

The new product offers the following state-of-the-art, location based features, all accessed and programmed through the Viper SmartStart smartphone app:

Users know where their vehicle is at all times. They can check the location and status of their vehicle right from a Viper SmartStart app at any time. They see real-time location on a map, as well as how fast the vehicle is moving and where it’s going.

Social Media Check-in feature supports the connected lifestyle, allowing users to let Facebook friends know where they’re parked with one-touch check-in and customizable messaging

Protecting family members with security and safety alerts:
  • Speed Alert provides notification when a family vehicle exceeds the specified setting
  • Lockdown Alert sets the vehicle location and provides notification if the vehicle leaves that spot
  • Curfew feature restricts above settings to a specified time frame
All five of the above features are included in the SmartStart GPS Basic Service Plan. The SmartStart GPS Premium Service Plan includes all the features above, plus:
  • SmartFence creates a secure zone around the vehicle, alerting users if the vehicle leaves that zone
  • HotSpot creates an alert zone around a prohibited location, notifying the user if the vehicle goes there
The company projects availability of Viper SmartStart GPS (model number VSM250) in Q1 2011 at authorized Viper retailers throughout the U.S. Suggested Retail Price is $299. Directed Electronics is making another major announcement at CES about Viper SmartStart: A new enhancement to the free app allows users to control their home security system – in addition to their car – right from the Viper SmartStart app. This feature is also available in the first quarter of 2011.

About Directed Electronics

Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XPRESSKIT® brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company's primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com. Directed Electronics is a business unit of DEI Holdings, Inc.

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