DEI Holdings International Sales Team Meeting Prospective Customers at the Hong Kong Electronics Fair Booth FAIR BOOTH #1-C-C19

Vista, California (4-8-11) – DEI Holdings will be exhibiting this week at the Hong Kong Electronics Fair, April 13 – 16, with the intent of expanding its distribution internationally for the Directed brands, as well as those of Definitive Technology. Both companies are business units of DEI Holdings, Inc.

Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XPRESSKIT® brand name.

Since 1993 the company has won 60 CES Innovations Awards, most recently the Best of Innovations Award for Viper SmartStart, which allows users to start their car from virtually anywhere with their smartphone. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company's primary operations are located in Vista, California and Quebec, Canada.

Directed Electronics recently strengthened its international sales team with the promotion of long-time Sales Manager Armando Parra to International Sales Manager. Parra is in charge of managing Directed's business full-time in Latin America, Europe and Asia-Pacific, and reports to Arturas Rainys, Director of International Sales and Corporate Development. Parra, who until recently managed Directed's business in Florida and Latin America, previously managed business in Latin America for Clarion Corporation. He is fluent in English, Spanish and Portuguese.

Some of the new and exciting categories that Directed will present at the show include its new line of non-metallic Viper Window Film which doesn't interfere with radio frequency (RF) signals and Viper SmartStart, the award-winning application for controlling your vehicle over the smartphone interface.

Definitive Technology has been committed to building superior sounding home audio and home theater loudspeakers since 1990, when the company was founded by three lifelong audiophiles and experts in speaker design, acoustics and marketing. Definitive Technology loudspeakers are among the most positively reviewed and honored high performance loudspeakers on the market. Based in Baltimore Definitive Technology is the bestselling brand of step-up high-performance loudspeakers in the US. Audio/video specialty retailers throughout the United States and over 40 countries around the world proudly sell Definitive Technology loudspeakers.

"The company is interested in expanding our footprint by meeting with prospective international distributors in the automotive electronics aftermarket as well as home audio/Hi-fi," stated Parra. To schedule a meeting with the DEI Holdings team at the HK Electronics Fair, please e-mail armando.parra@directed.com or call 1-305-725-7666. For more information please visit www.directed.com and www.definitivetech.com.