Now Available: Major New Viper SmartStart Product Releases From Directed Electronics Offer One Touch Access To Car Control, Family Safety And Home Security

Viper SmartStart GPS offers family-friendly vehicle tracking on the smartphone, with unique social networking features

Vista, California (April 12, 2011) – Directed Electronics, maker of the award-winning Viper SmartStart, is pleased to announce the immediate availability of Viper SmartStart GPS, announced at the 2011 Consumer Electronics Show.

According to Kevin Duffy, President of Directed Electronics, "Viper SmartStart enables you to start your car from virtually anywhere with your smartphone. With Viper SmartStart GPS, we've added a host of great new features previously unavailable in any single app. For families with younger drivers, Viper SmartStart GPS now offers the ability to monitor their safety and security with unprecedented ease and affordability, while enjoying fun and interactive features such as one-touch Facebook integration."

Available starting today at thousands of authorized Viper retailers in the U.S. and Canada, Viper SmartStart GPS (model number VSM250) has a suggested retail price of $299.99 and is compatible with virtually all vehicle security and remote start systems from Directed Electronics, including Viper, Clifford, Python and Avital.

Viper SmartStart GPS can be installed as a stand-alone system, allowing users to enjoy the following location based features on their smartphone using the Viper SmartStart app:

VEHICLE LOCATOR: Press a button on your smartphone and receive vehicle's current location, speed and direction
SOCIAL CHECK-IN: Text or e-mail your car's location with one-touch, or check-in to update your social network
SPEED ALERT: Request a notification when a family vehicle exceeds your specified setting
LOCKDOWN ALERT: Receive a notification if your vehicle is moved without your OK

All four of the above features are included in the SmartStart GPS Secure Service Plan starting at just $5 a month. Other features can be accessed with the Premium Secure Service Plan, starting at under $6 a month, including:

SMART FENCE: Creates a secure zone around your vehicle so you'll be alerted if your vehicle leaves the zone
HOTSPOT: Adds a virtual Do Not Enter zone around a location so you'll be alerted if your vehicle goes there
SCHEDULING: Schedule time frames and curfews for notifications

In the attached video, a HotSpot alert allows the mom to be notified automatically when her daughter arrives home from school. Integrating Viper SmartStart GPS with a compatible Viper security or remote start system enables the complete Viper SmartStart feature set depending on system features and installation, allowing users to:
  • Start their engine to control their cabin temperature
  • Lock and unlock their doors from anywhere
  • Pop the trunk
  • Control the horn or siren as a panic alert or car finder
  • Receive security alerts pushed to their smartphone
Users will also be able to take advantage of the useful SmartPark feature, which remembers where the car is parked each time the user locks the car using their smartphone, as well as Viper Motor Club roadside assistance, which is available at no additional charge with all Secure Service Plans.

In addition to Viper SmartStart GPS, a major update to the free Viper SmartStart app now allows users to arm and disarm their home security system using their smartphone. A quick flip of the wrist toggles between the car control and home control screens in the Viper SmartStart app. To enable smartphone control of an Alarm.com-enabled home security system, please visit www.alarm.com to find an authorized dealer.

Viper SmartStart is currently available on the iPhone, BlackBerry and Android platforms. Viper SmartStart GPS is available initially for iOS devices as an update (v2.2) to the Viper SmartStart app at the iTunes App Store and at www.viper.com/smartstart. Viper SmartStart GPS will be available soon for Android smartphones. Store locator to find a local retailer is online at www.viper.com

About Directed Electronics

Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XPRESSKIT® brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company's primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com. Directed Electronics is a business unit of DEI Holdings, Inc.

Forward-Looking Statements

Certain statements in this news release that are not historical fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements typically are identified by the use of terms such as "may," "should," "might," "believe," "expect," "anticipate," "estimate" and similar words, although some may be expressed differently. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results of DEI Holdings to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include competition in the consumer electronics industry, development of new products and changing demand of customers, reliance on certain key customers, decline in consumer spending, reliance on certain manufacturers and their ability to maintain satisfactory delivery schedules, disruption in supply chain, shortages of components and materials, economic risks associated with changes in social, political, regulatory, and economic conditions in the countries where the company's products are manufactured, quality installation of products by customers, significant product returns or product liability claims, compliance with various state and local regulations, risks with international operations, impairment of goodwill and intangible assets, claims related to intellectual property, ability to service debt obligations, restrictive terms of the company's senior secured credit facility, vulnerability to increases in interest rates, disruption in distribution centers, ability to raise additional capital if needed, dependence on senior management, ability to realize on investments made in the business, and integration of acquired businesses. Certain of these factors, as well as various additional factors, are discussed from time to time in the reports filed by DEI Holdings with the Securities and Exchange Commission. DEI Holdings disclaims any intent or obligation to update these forward-looking statements.

Apple, the Apple logo, iPhone, iPod, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. BlackBerry® and related marks and logos are owned by Research In Motion Limited and are registered and/or used in the U.S. and elsewhere. Android is a trademark of Google Inc. Facebook and other trademarks, service marks and trade names appearing in this release are the property of their respective owners.