Viper SmartStart Sets World Record for Remote Starting a Vehicle From Over 10,000 Miles Away

Limitless Range Forever Changes How People Communicate With Their Cars

VISTA, CA--(Marketwire - Oct 5, 2011) - Viper SmartStart, the world's first smartphone application to remote start a car, today proved there are no longer range limitations when connecting to a vehicle by achieving the longest remote start recorded in history. By pressing a single button on the same Viper SmartStart smartphone application available to consumers today, a car in Brooklyn, NY, was started from 10,355 miles away in Melbourne, Australia. Video of the Viper SmartStart world record is embedded and available at www.viper.com/smartstart.

"Viper attempted and achieved the remote start world record to showcase the full potential of the SmartStart system," said Mike Simmons, Executive Vice President of Directed Electronics. "Viper is uniquely positioned to lead the industry with SmartStart by continuously enhancing the way smartphone users interact with their vehicles. Reaching this milestone should give our customers an enhanced sense of security and control knowing they can communicate with their cars from across town or while traveling on another continent."

Viper SmartStart eliminates the boundaries that separate a person from their car, providing a sense of relief gained from virtually limitless range. Through the smartphone application and in-vehicle system, SmartStart users can remote start their vehicle from anywhere in the world to warm it during winter months, lock or unlock doors, and even get a security alert on their smartphone if their alarm is triggered. With a SmartStartGPS system, users can even ensure their teen is driving safely by monitoring their car's location, movement and speed.

The Viper SmartStart application is a free download for iPhone, BlackBerry, Android, and is coming soon for Windows Phone 7. The Viper SmartStart system is available at Best Buy and other authorized Viper dealers.

Introduced in 2009, the Viper SmartStart application was the industry's first remote car starter to offer consumers the ability to replace their keyfob with a smartphone. Through the ongoing development of new technology, Viper continues to redefine the security category it has led for nearly three decades.

About Directed Electronics

For nearly 30 years, Directed Electronics and its famous Viper brand have been world leaders in automotive electronics. Viper protects and remote starts more vehicles than anyone else on the planet.

Recipient of hundreds of technology patents and awards, including the Best of Innovations Award at the International Consumer Electronics Show, Viper created the smartphone car control category and is leading the keyless lifestyle revolution with Viper SmartStart, which has been downloaded more than one million times. Viper SmartStart and Viper SmartStart GPS allow users to affordably start, lock, unlock, locate and monitor their vehicle – all using their smartphone. The company is based in Southern California.