Viper SmartStart $100 Mail-In Rebate At Select Retailers Through January 2012

Vista, California (11/21/2011) – Viper is jump-starting the holiday remote start season with a $100 Mail-in Rebate and a "Win a Free SmartStart" Sweepstakes, at select retailers now and on the web at www.directed.com/freeprize.

Simply purchase a Viper or Directed SmartStartGPS system at a retail price of $299 or higher, along with a 3-year SmartStartGPS Premium service plan at a participating retailer to be eligible for the $100 mail-in rebate. Purchases must be made between November 1, 2011 and January 31, 2012, and complete details are on the rebate form, which is available in stores and online.

Viper created the smartphone car control category and is leading the keyless lifestyle revolution with Viper SmartStart, which has been downloaded to more than one million iPhone, Android and BlackBerry handsets. Viper SmartStart is the first app that allows users to affordably start, lock, unlock, locate and monitor their vehicle – all using their smartphone. The product has garnered worldwide media coverage including an iPhone TV commercial, and won the Best of Innovations Award at the Consumer Electronics Show.

Also in stores is a QR code to enter the "Win a Free SmartStart" Sweepstakes, which can be entered online as well. The grand prize includes a complete SmartStart security and remote start system, plus Polk Audio home entertainment products, together worth an approximate retail value of $5,000. For more information about the SmartStart $100 Mail-in Rebate including a store locator and official rules, please visit www.directed.com/freeprize.

About Viper

For nearly 30 years, Viper has been a world leader in automotive electronics. Viper protects and remote starts more vehicles than anyone else on the planet. Recipient of hundreds of technology patents and awards, the company is based in Southern California. For more information please visit www.viper.com