Directed Turns 30 With Visit From Founder Darrell Issa

Vista, California (9/19/2012) – After a stunning sweep of ME Magazine’s Vendor Awards, Directed, the industry leader in vehicle remote start and security, celebrated its 30th anniversary on Monday with a visit from its founders and former owners, Rep. Darrell Issa and his wife Katharine.

“This company stays one, two, or three steps ahead of the competition,” Issa said. “That’s what’s so exciting and that’s why I’m optimistic that there can be another 30 years.”

Directed President Mike Simmons was also quick to praise the company’s progress leading up to its 30th anniversary – as well as its continued ability to innovate and remain an industry leader.

“This company is about innovation, it always has been and it always will be,” Simmons said. “When we look at how we’re leading this industry into the era of the connected car with innovations like Viper SmartStart, we can proudly say that the ‘new Directed’ will look a lot like the ‘old Directed’ that Darrell and Kathy started: a company that always leads, always innovates, and always relies on the best and brightest to get the job done.”

Directed was founded in Cleveland, Ohio, in 1982 by Issa and his wife Katharine, as a maker of vehicle security products. In 1986, Directed moved to Southern California. Darrell and Kathy Issa sold their interest in Directed in December of 1999 and stepped down from day-to-day operation of the company upon his election to Congress in 2000.

Also in attendance at the event to celebrate Directed’s 30th birthday – as well as many years of economic, charitable and other contributions to the Vista community – were Vista Mayor Judy Ritter and several members of the Vista Chamber of Commerce.

“Our community is a much better place because of companies such as this,” Ritter said. “We’re happy to congratulate Directed for 30 successful years of business.”