Viper 'Thinks Pink' to Fight Breast Cancer During National Breast Cancer Awareness Month

Vista, California (10/15/2012) – October is National Breast Cancer Awareness Month, and Viper is proud to be on the front lines of the fight.

For the past year, Viper has donated the proceeds from downloads of its special-edition pink User Interface for the award-winning Viper SmartStart mobile app to benefit breast cancer research.

“Breast cancer kills tens of thousands of women every year in the United States alone,” said Mike Simmons, president of Directed, which manufactures Viper products. “Viper is proud to help the campaign to increase awareness and fight on the front lines against this horrible disease.”

For every 99-cent download, Viper has donated 100 percent of the net proceeds to groups dedicated to fighting breast cancer.

Join the fight! Download the pink UI for the Viper SmartStart and contribute to Viper’s campaign against breast cancer. To find it, just press the “More” tab in the app, hit the “Customize” icon and take it from there. The pink UI for the Viper SmartStart is exclusively available for the iPhone.

Ever since launching the CES Innovations award-winning Viper SmartStart app in 2009, Viper has been an industry pioneer, connecting drivers to their cars like never before. For more information about Viper SmartStart, please visit www.viper.com/smartstart.