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| Attractive New Price Point for 2-Way Vehicle Security Python® Responder® 460 and Clifford® Matrix 1X Also Debut at CES |
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VISTA, Calif., Jan. 20 /PRNewswire/ -- Directed Electronics, a business unit of DEI Holdings, Inc., is pleased to announce an affordable new 2-Way security system: Responder® 350 from Viper®. Based on the bestselling Viper® 350HV, Responder® 350 uses the same platform, and installs exactly the same way - at an attractive new price point that lets Viper® dealers reach out to new 2-Way customers.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090120/LA60302)
According to Glenn Busse, Senior VP of Sales & Customer Care, "The new Responder® 350 model offers retailers proven Responder® 2-Way technology at an attractive new price point, with an MSRP of just $299. The Python® Responder® 460 and Clifford® 1X offer similar value for both dealers and consumers. For those seeking enhanced features, including more channels, zones and onboard relays, dealers can step their customers into the Viper® 5002, Python® 902, or Clifford® Matrix 12.5X." The new products will be available in April at Viper®, Python® and Clifford® retailers worldwide.
About Directed Electronics
Headquartered in Vista, California, Directed Electronics (Nasdaq: DEIX) is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio® and Definitive Technology® brand names), and consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio sold principally under both the Polk Audio® and Orion® brand names. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has operations in California, Maryland, Canada, Europe and Asia. For more information, please visit www.directed.com.
Copyright © 2009 Directed Electronics, Inc. All rights reserved.
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