| When it comes to Viper, Python, and Clifford, No One Dares Come Close® to Directed’s best-selling vehicle security brands. Car thieves avoid them like venom, while retailers and their customers embrace the brands, along with every facet of the successful business that Directed has established over the years. Directed’s offering in vehicle security is so much deeper than just the rock-solid reliability of the products, designed and manufactured in an ISO-9001 registered quality system. The Brand Above™ also stands for the world-class technical support and training that ensures our products will be carefully installed, adding the aftermarket convenience, comfort and protection that consumers crave. That’s what The Snake Pit is all about — Directed’s hands-on Professional Installer Training school is developing the next generation of mobile electronics technicians. Directed’s peerless portfolio of intellectual property in security is also an important part of the equation, as is the proprietary DirectWire database of 5,500 vehicles that is supplied free of charge to Directed’s authorized retailers, but is not offered at any price to competitors down the street.
There is much more to be said about our business model. The successful brand segmentation strategy; the asset-light, scalable overseas manufacturing; our customer-friendly services, support, and human relationships that have forged such a powerful bond between the company and its thousands of customers worldwide. Vehicle security and convenience offers attractive margins for our customers and advanced protection for consumers against the ongoing threat of vehicle and content theft. We expect technological advances such as long-range 2-Way devices to continue to drive growth in this market for years to come. |
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AUTO THEFT
Auto theft is a major continuing crime problem in the United States:
approximately 1.2 million vehicles were stolen in the U.S. valued at more than $8 billion, and more than one billion dollars worth of contents were stolen from vehicles.*
* SOURCE: 2004 FBI Uniform Crime Report, National Insurance Crime Bureau, Sourcebook of Criminal Justice Statistics |
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