| It was our speed to market that surprised industry-watchers: Directed ramped up to meet demand for the 2004 holiday season, and then continued to scale up almost exponentially throughout 2005 until, barely 16 months after the alliance was announced, Sirius receivers sold by Directed achieved the number one market share position in satellite radio hardware.
The combination of SIRIUS’ compelling content and Directed’s broad capabilities has created a powerful force in the satellite radio industry that will play an integral part of fueling our growth in 2006 and beyond. |
