News and Press Releases

Diamond Dealer Awards

Directed Diamond Dealers Receive Awards at Directed’s New York Training Day Event!

~ Awarded for being part of the exclusive program’s first year. ~

Vista, CA (August 12, 2016) – As part of its New York ‘Training Day’ event, Directed’s key management team met with area members of the Directed Diamond Dealer Program and presented them with awards for being part of the exclusive program’s first year. The Diamond Dealer Program for premium retailers has proven to be a great success with many members saying good things about their experience:

“Our profits have increased big time, thanks to the Diamond Dealer pricing structure,” said Will Sullivan of Proline Car Stereo in Brooklyn, NY. “We’re spending less and earning more on every Directed product we sell.”

Hiru Moolchandani of Avenue Sound in Freeport, NY said “Instant tech support, creative marketing and merchandising support, along with assistance in driving traffic into our brick-and-mortar stores are among the top three that an independent retailer needs most. The Diamond Dealer Program from Directed provides all this and more!”

“Probably the best thing about Directed’s Diamond Dealer Program is that so many leads come right to our door,” said Anthony LaRussa of P&A Auto Sport in Ridgewood, NY. “This marketing partnership has increased our customer base so much, it keeps us booked solid!”

The Directed Diamond Dealer Program offers a wide array of dealer benefits, including exclusive pricing on all Directed categories, premium technical support priority that exceeds Directed’s existing award-winning standard, and exclusive promotions and marketing assistance. Diamond Dealers also receive preferred placement in Directed’s online ‘Build Your System’ tool, and the majority of consumer leads for their specific area.

All US Directed Authorized Retailers are eligible to become Diamond Dealers, and are encouraged to contact their Directed Sales Representative and sign up for this exclusive program.

Not a Directed Dealer? Please visit, or call 1-800-876-0800, to become a Directed Dealer today!

About Directed

Directed, recipient of hundreds of technology patents and awards, is a world leader in automotive electronics. Its products protect and remotely start more vehicles than anyone else on the planet. The Viper brand created the connected car category with the launch of Viper SmartStart in 2009 – the app that lets you start, locate and control your car from virtually anywhere in the world with your smartphone. For more information contact